We all want to be heard.
And thanks to social media, making your voice heard is easier than ever. Anyone can set up a free account in seconds on a variety of platforms.
But with this freedom comes a catch — you need to attract people to your account. Otherwise, you’re more or less just shouting into the void, which isn’t very effective at all.
Getting followers is easier for some than others. While every once in awhile, a post “goes viral,” this can’t really be predicted and shouldn’t be your strategy.
Your first step towards getting new followers should, of course, be creating compelling and engaging content. Being confident in your own work will go a long way towards getting more followers.
But if you’ve been doing that for awhile, you know that sometimes simply putting out the content isn’t enough.
Luckily, there are other things you can do to get followers on social media platforms. Experts have studied people’s social media habits and have come to the following conclusions.
Here are five tips you should consider if you’re trying to get more followers on a site like Facebook, Twitter, Instagram, or LinkedIn.
Make sure your profile is completely filled out.
This is one of the most basic things that you can do for your social media profile.
People aren’t going to want to follow a Twitter account with an egg as its icon. People won’t follow a Facebook page if they can’t see what it’s for.
It’s important, then, to have a profile that’s completely filled out if you want to get more followers. This is your “first impression,” so to speak.
The research backs this up. LinkedIn, for example, reported that profiles with a picture are viewed up to 21 times more than profiles that don’t.
If you’re a professional account, make sure that you use a crisp, professional photo for your page. If you’re a personal account, you can have a bit more freedom, but should still be legible.
In a similar fashion, you should take the time to fill out all of the sections of your profile. Don’t make it too long, but make it complete.
That way, you seem more like a person, and people have more to look at when they’re deciding whether or not to follow you at the outset.
A complete profile is the first thing people look for when deciding to follow you, so make sure that you have one.
Talk about others, not yourself.
This is how marketing generally works: you tell people about yourself and your service, and they decide whether or not they want it.
This is a good strategy, but not one that always works on social media.
Even if you aren’t a business, your first instinct on social media is probably to talk about yourself. After all, isn’t that what social media is for?
But in a recent study, it was shown that this strategy isn’t working. In fact, it is actively hurting a lot of social media strategies.
This is because the internet is full of people willing to talk about themselves. 80% of social media users talk about mostly themselves, while 20% inform people about news and similar things.
It was also showed that the people who talked less about themselves had twice as many followers as the 80% who talked more about themselves.
People value information about current events and similar things more than they value what you ate for lunch last weekend.
You can use this to your advantage. No one says that you have to stop talking about yourself entirely. In fact, doing so will make you seem rather robotic, so you shouldn’t.
Instead, find a nice balance between the two, where you can share mostly information with some personal posts.
Your tone can go a long way towards getting you new followers.
Most people don’t check social media because it’s a job. They do it to have fun, to stay informed, or similar things.
So if all you do is complain about your social media, you aren’t giving your followers anything of value. And it’s very unlikely that people will follow you.
People use social media to escape stress, so they aren’t going to follow you if all you do is cause more stress for them. In fact, loyal followers may actively unfollow if your tone starts to get more negative.
Everyone has off days and it’s fine if it happens every once in awhile. People will probably forgive the occasional negative tweet or status update. They know that no one is perfect and that everyone has off days, or has the right to be upset.
But if you’re consistently negative and angry at the world, don’t be surprised if you see your follower count drop or stay stagnant at lower numbers.
Instead, try to be more positive about your message. Focus on the good things that are coming, or if you’re a more carefree account, share jokes and memes.
You’ll find that a little positivity will go a long way when it comes to getting you followers.
This is the most obvious piece of advice, but also one of the most difficult to master.
Everyone knows, objectively, how important hashtags are. But most people don’t know how to use them correctly. In fact, most people are actually hurting their follower count by using them incorrectly.
There is a right and a wrong hashtag for you. If you’re a business, you have to be careful to only choose hashtags that fit your brand.
And mo matter who you are, make sure you research your hashtag and use it correctly. Don’t be like DiGiorno’s Pizza, who accidentally used a hashtag about domestic abuse to make a joke about pizza because they didn’t take the time to read what it was about.
The lifespan of a hashtag is short, so it’s important to make sure that the one you’re using is still relevant and engaging.
You should also be careful not to use too many hashtags in a single post. Outside of character limit, it just tends to look a bit desperate and can often make your actual content seem less interesting or appealing.
If you take your time to use hashtags correctly, they can be your greatest ally. But if you use them incorrectly, they can be your worst enemy. Don’t rush and do your research.
Schedule your posts.
So, you’ve gained a bunch of new followers. You’re excited! You start posting a bunch so that the people who have followed you hear what you have to say.
But, suddenly, your follower count drops dramatically. What happened?
The truth is, as much as people want content, they don’t want too much content. If you post a bunch all at once, it will fill their feed until you’re all they see.
This will annoy them — if they wanted a feed of just you, they’d go to your profile! And this will lead to them unfollowing you.
This is backed up by research, too. In fact, more than half of unfollows come because of overposting all at once. People won’t stick around if they think that you’re flooding their feed and making things difficult.
Luckily, there’s an easy solution to this. Services like Buffer and Hootsuite are designed to help you schedule out social posts so that you don’t have to worry about flooding your followers all at once.
Regular, consistent posting is important when it comes to gaining and keeping new followers. But overdoing it is the fastest way to lose them.
Instead, schedule spaced out posts that let people enjoy your content regularly, without getting overwhelmed by all of it flooding them at once.
How did you get more followers?
These are just a few things you can do to get more followers.
If you decide to try these out, we’d love to hear from you in the comments! Let us know if you found success with these tips.
Or, if you’ve managed to gain followers by doing something else, please share! There are plenty more tips that you can give us in the comments section.
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